Happy Business Starts Here

Subscribed London 2016 Agenda

Community Manager

Subscribed London 2016 Agenda

08:00 – 09:30

Registration & Breakfast


09:30 – 11:15

Subscribed 2016 Opening Keynote: Tien Tzuo, CEO Zuora and guests from Sage, Hive and Dazn


11:15 – 12:00
Product Keynote: Tom Krackeler, VP Product, Zuora


12:00 – 13:00

Lunch & Networking


13:00 – 13:50

Going to Market: Tales of Subscription Monetisation

In the Subscription Economy, monetising relationships, increasing subscriber engagement, acquiring new subscribers and driving loyalty is the name of the game. But going to market with a new subscription product or service raises a series of challenges. In this session, you’ll learn from our experts and companies that have experiences to share on how to align market demands, organisational goals, and customer experience requirements to drive your pricing and packaging strategy.


13:50 – 14:00


14:00 – 14:50

Metrics that Matter: An Operational Framework for Running Your Subscription Business

Unlike traditional business models metrics, subscription businesses need to be forward-looking with the customer at the centre of all aspects of operations. From creating a company culture that values customer relationships, to prioritising a new set of financial metrics that give insight into your customer’s success as well as the health of your business. From ARR to churn, learn how best-in-class companies measure their customer’s subscription experience through their lifecycle to drive growth.


14:50 – 15:00



15:00 – 15:50

Meet the Companies of Tomorrow’s Subscription Economy

Subscriptions are transforming the way we do business and fundamentally changing the face of industries across the globe. Pushing the boundaries are a few startups that are disrupting how their industries have traditionally done business. In this session you’ll here from the disruptors of the Subscription Economy as they share their ‘out of the box’ thinking for their business.


15:50 – 16:00



16:00 – 17:00

Subscription Index – Play Your Cards Right

Wonder how your growth rates stack up to other subscription businesses in your industry? Would you like to know what the average churn rate looks like for B2B or B2C companies? Join us for this fun and informative session where we’ll reveal our Subscription Index, with commentary from our subscription experts.


17:00 – 18:00

Cocktail Reception


To register or see more information, visit the Subscribed London 2016 event page.

Lana Lee | Senior Community Manager and Strategist
"A little consideration, a little thought for others, makes all the difference." —A. A. Milne