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How Subscription Companies Are Reacting to COVID-19

  • 1.  How Subscription Companies Are Reacting to COVID-19

    Posted 11-29-2021 13:51

    How Subscription Companies Are Reacting to COVID-19

    And What You Can Do For Your Customers


    As the coronavirus (COVID-19) continues to spread, were seeing trends in how subscription companies are reacting and adapting for their customers. What weve observed so far is both uplifting and promising that the wider subscription community can learn from one another in this situation.


    To bring the Subscribed community together, were hosting a series of Customer Webcasts and Office Hours for Zuora customers on timely topics.


    Join us to learn from subscription experts and connect with other companies that are figuring out how to react to COVID-19.


    To fit busy schedules, well be holding each topic twice, so choose the time that works best for you!


    If youre seeing ...


    1. The need to automate processes and streamline operations 

      Companies leverage Workflows in Zuora to automate a variety of processes, whether it is to automate fraud responses, cancel overdue subscriptions, send notifications, or process gateway reconciliation. No matter the use case, Workflow takes the manual burden off of individuals, and can free up your team to tackle other challenges amidst COVID-19.

      How to Supercharge Automation & Efficiency Using Workflow

    2. The need to report revenue since the impact of COVID

      As companies adjust to COVID-19, revenue is a lagging indicator of the impact on your business. Its now as important as ever to report on these impacts accurately so that you can leverage this data to make strategic financial decisions.

      How to Leverage Zuora Revenue (RevPro) Reporting to Make Strategic Decisions

    Earlier in April, we held the topics below. Check out the recordings to learn more.


    1. The request to suspend subscriptions
    Consumer memberships, SMB Software, and other subscription companies have seen a spike in customer requests to pause their subscriptions. While the freedom to pause a subscription is certainly a benefit for the customer, it can also help companies reduce potential churns.


    2. The need to refund or credit a large number of customers
    Some companies have seen a spike of subscribers who cant pay on time, which leads to a need for invoice adjustments, credits, and refunds. It becomes challenging for finance departments to keep up with these requests when each transaction has to be carried out manually.


    3. The opportunity (and goodwill) to quickly change pricing
    Due to COVID-19, the demand for certain subscriptions has spiked (such as Communication Software, Digital News & Media, and OTT Video streaming) while the demand for other subscriptions has suddenly fallen. Whether you want to offer an extended free trial or update pricing for all existing subscribers, the current situation requires you to act fast.

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