Many SaaS companies do not rely on churn rate as a business measure, but those companies seeking to optimize churn rate may start by segmenting their customers by demographics or other characteristics. For example, a company that uses multiple sales channels use may find that customers within these groups may act more alike than customers in the combined group. Understanding the unique characteristics of the SaaS industry will of course be required to make such an exercise successful.
Zuora allows you to measure churn rates. It's part of the platform's core functionality. Zuora's subscription management platform has enabled 21st-century businesses around the world to launch and monetize any type of subscription product or service.
Learn how to measure your SaaS business churn metrics and How to Build Customer Success with our free eBook. Or, are you already measuring your churn rates? Share your experience below.