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Being Enterprise-Ready with Zephr

By Sean Gray posted 01-14-2025 12:39

  

On December 17th, we hosted a Zephr Table Talk where we were able to share the enterprise-grade capabilities developed and enhanced within Zephr in the past year to help publishers grow at scale, increase efficiency and achieve greater agility and control over back-end operations that ultimately drive subscriber growth and retention.

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Boost Launch Confidence With Virtual Environments

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Virtual Environments make it simple for enterprise clients with complex development pipelines to confidently test rules because it allows you to create custom pipelines with granular permissions on who can publish to each environment. Clients can test the rules end to end from a single console, without needing to recreate them in different Zephr tenant:

  • Test your rules and on-site experiences in non-production environments, without building them from scratch.
  • Verify the staging environment and the functionality of extensions before pushing anything to production.

Best practice

  • Map your virtual environments to your dev stack
  • Set permissions for each environment to manage your workflow
  • Configure Billing Extensions to map to each virtual environment

Experiment at Speed with Version Control

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Managing rule versions with clear descriptions lets you create a change log and record updates to a rule so users can search for and restore previous versions of a rule easily:

  • Frequently experiment and iterate your journeys whilst maintaining a high degree of version control.
  • Add descriptions to give clarity to other team members who are working on the same project.
  • Easily find versions by searching for description keywords or version numbers.
  • Quickly view rules deployed to each of your environments. 

Best practice

  • Keep clear descriptions of each version to track changes for the rule
  • Enable feature level permissions to secure production publication

Faster, More Reliable CDN Implementation with Cloudflare

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We have partnered with Cloudflare for CDN deployments to have more reliable and secure sites at scale. What this means is that clients can have complete confidence that their sites are available to users:

  • Better Site Availability: Even if our core systems experience an issue, your site stays live, preventing disruptions and potential revenue loss.
  • Enhanced Stability: By using a separate infrastructure layer, there’s less risk of errors during updates, ensuring smooth operations.
  • Faster Page Loads: With Cloudflare’s advanced caching and 300+ locations worldwide, our customers’ pages will load faster, enhancing user experience and reducing bounce rates.
  • Top-Level Security: Cloudflare's Advanced DDoS protection is second-to-none, our customers will be able to benefit from this with no extra effort on their part.

Ultimately, these upgrades mean a more stable, faster, and secure user experience.

Additional Highlights

Use Zephr to Achieve Enterprise Readiness

Zephr enables enterprise media publishers to leverage a best-in-class solution for subscription management that reduces dependency on technical teams with low-code, go-to-market tools that seamlessly integrate with the existing tech stack and create a quick, safe and agile route to publishing offers and experiences on the site.

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