A Message from Zuora CEO, Tien Tzuo
We’re at a pivotal moment in business history, one not seen since the Industrial Revolution. The pure product economy is nearing the end of a 120-year-run and the world is shifting towards services. This is a business model transformation that is impacting every department across organizations and across all industries. If you’re not shifting to a subscription business model now, chances are that in a few years you might not have any business left to shift.
As Founder and CEO of Zuora, the world’s leading subscription management platform, I’ve been evangelizing about this shift to the Subscription Economy for over ten years, to anyone who will listen to me: from articles like Don’t Buy, Subscribe: Are Subscriptions the Future of the Economy? to events like our annual Subscribed conference where, at our first user conference, I shared my views on the future of business and the death of ERP in interviews like Why the Subscription Economy Is the Future of Business with CIO.com and Transforming the Subscription Economy with Mad Money.
I can’t tell you how often, at the end of one my presentations, someone asks me for fundamentals on how to transition a traditionally product-based company to a subscription-based revenue model. After all, competitors can steal your product features, but they can’t steal the insights you gain from an active, loyal subscriber base. As it turns out, there’s a strange absence of decent resources on this topic. There’s a lot of material on consumer membership programs and subscription boxes, and vast amounts of inside baseball stuff on SaaS metrics, but very little for an enterprise business reader looking for a basic playbook on making the shift to recurring revenue.
So I decided it was time to distill the most striking subscription case studies and most innovative thinking on the rise of the Subscription Economy and the end of ownership. And this year, all my thinking on this topic was realized in the form of my first book… Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It.
Subscribed doesn’t go on sale until June 5, but it’s already available for pre-order.
Here’s a glimpse of what’s inside:
Part I of Subscribed takes a deep dive into industries in transition:
Chapter 1: End of an Era
Chapter 2: Flipping the Retail Script
Chapter 3: The New Golden Age of Media
Chapter 4: Planes, Trains, and Automobiles
Chapter 5: Companies Formerly Known as Newspapers
Chapter 6: Swallowing the Fish: Lessons from the Rebirth of Tech
Chapter 7: IoT and the Fall and Rise of Manufacturing
Chapter 8: The End of Ownership
Then, in Part II, I share a blueprint for turning a great product into a great service:
Chapter 9: That WTF Moment
Chapter 10: Innovation: Staying in Beta Forever
Chapter 11: Marketing: Rethinking the 4 P’s
Chapter 12: Sales: The Eight New Growth Strategies
Chapter 13: Finance: The New Business Model Architects
Chapter 14: IT: Subscribers, Not SKUs
Chapter 15: Building a Subscription Culture with the PADRE Operating Model
If you want to learn more about the future of business (and how to prepare for it) and check out some sweet pre-order incentives, please visit my author page.
I may be biased, but I honestly think this book will change the way you think: about what it means to be a consumer, about ownership, and, ultimately, about business.
- All Subscribed attendees will receive a FREE copy of the book.
- Want to place a bulk order and earn some sweet incentives -- like order 10+ books and you'll get a cool Subscribed mug? Check out our author page for more details.
Interested in a Subscribed Book Club?
Comment below to share why you might be interested in an online book club in the Community where we can discuss the book, ask questions and engage with Zuora heavy hitters (maybe even Tien himself!)? We'll be giving away 1 copy of the book to 3 randomly selected commenters. Comments will remain open until June 5, 2018 when Subscribed goes on sale
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