Happy Business Starts Here

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Caterpillar has been in the business of building tractors, engines, and other machinery for over ninety years. But as Caterpillar CEO Jim Umpleby notes, today priorities are shifting towards “what goes around the iron,” or the technology and services that wrap around Caterpillar’s core offerings to drive greater productivity for customers.

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Zuora CEO Tien Tzuo's piece in Fortune on how the trend of consumers moving away from physical goods in favor of digitally-supported services impacts global trade.

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