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Value in a customer loyalty & retention cloud integrated with Zuora?

Hey all, I'm looking for some feedback from the wider Zuora user community Smiley Happy

 

At HTK, we're considering a Zuora Connect integration for our Horizon platform.

 

This would enable CRM data, Zuora subscription data, Zuora Insights, real-time events and subscribers' behavioural data to be used directly in a traditional points-based loyalty program, a more modern "gamified" customer retention program and all kinds of other multi-channel customer engagemnet that's focused on retaining and growing your best subscribers.

 

QUESTION: Do you think an extended Zuora "loyalty" capability would be a useful thing? 

 

Thanks!

 

For more details about Horizon: https://www.htk.co.uk/sectors/subscription-businesses/

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