Happy Business Starts Here

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The answer will surprise you. Over the last few years I have analyzed churn at more than 50 companies, in my roles as Chief Data Scientist at Zuora. What I have found is the way to stop churn with data science doesn’t involve using the latest AI technology... What works best is a return to a traditional notion of “science”: test some hypotheses about subscribers and churn and then communicate the results to the people who actually prevent churn: product and content creators, marketers and customer representatives.

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