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How to set a format date and layout for specific billing entities ?

Dear all, 

I have four billing entities set up in Zuora and the format date is mm/dd/yyyy for all four (as per default), in both the layout of the system and the invoices.

That format is ok for the US market, however is wrong for Europe and most of the remaining world. 

How can I set up Zuora to display and bill with the American format (mm/dd/yyyy) from the US entity, and with the European (dd/mm/yyyy) for the remaining three?

I know is possible, as my previous employer did it however I don't know how.

Thanks in advance for you help.