If you have the chance to offer customers a different pricing plan, there is a fast way to do that. With the need to stay from home during COVID-19, certain digital subscriptions were in high demand - web conferencing tools, homeschool educational offerings, internet packages, news apps, workout apps, and online entertainment are a few that we've already witnessed. Zoom, for example, removed usage limits for certain countries and opened up its platform to offer a free K-12 School Program for students learning from home.
If you're considering a similar strategy, learn how to take advantage of Zuora's pricing update capabilities. Early movers such as Zoom were able to quickly update pricing en masse and push new offerings to market.
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