As subscription businesses, giving customers the flexibility to suspend and later renew their subscriptions is always a good strategy. In fact, we've seen that companies offering the option to suspend and resume have an average churn rate of 25%, as compared to 30% churn rate for those that do not. That means saving one in six would-be customer churns! As we’ve seen during COVID-19, this strategy is more important than ever. If your company doesn't offer the flexibility to pause a subscription yet, this is a good chance to help your customers and keep them!
Overview:
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