Subscribed Paris 2017 featured some of the most exciting European companies telling stories of their digital transformation to subscriptionsand some of the best chocolate croissants weve ever had! Hundreds of business leaders representing companies across the EUand across all industriesgathered at the Pavillon Cambon in the heart of Paris to get practical advice on building and growing a subscription business and insight into whats next for the Subscription Economy.
All day long, the Subscribed community (including partners, sponsors, customers, and industry leaders) met in the beautifully lit expo hall to network and discover innovative products and services.
The event opened with a discussion on humanity in the age of digital transformation. Phllippe Van Hove, VP Southern Europe, Zuora; Sylvie Pichot, Partner Sales Director; Salesforce; and Antoine de Gabriellii, Co-Founder, Happy Men Share More took on the provocative topic of societal transformation: in our hyper-connected society, in the era of artificial intelligence, connected cars, and digital transformation, where do humans have a place in business?
Then Zuora CEO Tien Tzuo took to the stage to talk about the different world we now live in where products are no longer at the center and how to change the game, from focusing on products, to focusing on customers.
Marc Diouane, President, Zuora was joined on stage by representatives from SNCF, Royal Canin, Bic, AccorHotels, WebGeoservices, and Klaxoon sharing their testimonies on how their businesses are profiting from new subscription business models.
Afternoon breakout sessions were divided into 3 sessions all focused on how to grow your business around a subscription-based model and how to stay competitive.
In Bringing New Customer Experiences to Market, SNCF, Arvato, AccorHotels, Royal Canin, ValueIn et OpenClassrooms, discussed how customers have changed and, as a result, businesses need to offer new customer experiences.
In Company Transformation in the Subscription Economy, DXC, Accenture, Salesforce, St. Gobain, RCI took on the topic of rethinking your enterprise software solutions so your back-end system is a fit with your front-end strategy. And then, Alcatel Lucent, Suez and our partners Accenture and Salesforce, talked about approaching your business like a startup, transformation, and overcoming organizational resistances to change.
Lastly, in Financial Directions: Impacts and Obligations, Deloitte and Econocom took on IFRS 15 and its implications and Doctolib, Coorpacademy, Tillersystems joined a session about adapting to the new standardsbefore the implementation deadline.
Here are just a few highlights from the event that demonstrate how Europe is on the cutting edge of the Subscription Economy.
It used to be about finding ways to sell your products, you didnt care about your customer, it was about finding the right channels. Now its about having a direct relationship with your customers, understanding their needs, and giving them what they want, when they want it. Its a whole new consumer experiencethats much more free than the old business models. Tien Tzuo, CEO, Zuora
Companies are reinventing the world by delivering new levels of subscriber freedom. You are creating this new world and its a better world. And the companies that are doing this are thriving: Subscription companies are growing 9X faster than S&P 500. Growth in the future will only come through subscriptions. Tien Tzuo, CEO, Zuora
How do we shift from products to services to insights to experiences to outcomes? These are the conversations that are happening inside your company. Tien Tzuo, CEO, Zuora
With these new business models, you have to think differently. The product isnt at the core; the subscriber is. Apple cares less and less about how many phones they sell, but how many Apple IDs do they have, and how can they monetize those IDs? The focus isnt on product profitability but on customer profitability. Tien Tzuo, CEO, Zuora
Zuora offers a platform thats built around the subscriber, around your business model, providing a central way to manage the entire order-to-cash process. Zuora Central sits at the center of your order-to-cash process to deliver business freedom. This is a dynamic architecture with the subscriber at the center. Tom Krackeler, VP Products, Zuora
Maybe the most important new challenge in the Subscription Economy is around analytics. Now that we wrap our business around our subscribers, there is a whole new set of key performance indicators that we need to make good business decisions. These are forward-looking metrics like MRR, net retention, churn, customer lifetime value. But these metrics are not easy to get. Your ERP doesnt really understand net retention or churn. Your CRM doesnt know how to get your MRR right, much less how it changes over time. Zuora Insights can calculate and compute all these metrics so theyre board ready. Tom Krackeler, VP Products, Zuora
Data residency is the #1 question that Europeans want to know about. We are excited that we have an EU data center that is now up in German. This is part of our commitment to businesses in Europe. Tom Krackeler, VP Products, Zuora
Consumers use information. Theyre using platforms to compare options, in B2B and B2C, and theyre demanding more freedom to research and choose. Marc Diouane, President, Zuora
With IFRS 15 / ASC 606, your business is preparing for the biggest shift in accounting standards in decades: new revenue concepts, new reporting requirements, multiple nuanced interpretations, varying business impacts, different cost treatments. Cyrille Mallaret, partner, Deloitte
Pay as you go has deeply influenced the offerings of B2B companies. Usage is increasingly replacing ownership. -Eric Lucas, CEO, Econocom
Moving to the new economy is capital intensive. And meeting these new market expectations leads to complex and challenging transformationon the financial side, on the operational side, on the legal side, on the marketing side. -Eric Lucas, CEO, Econocom
Today delivering customer freedom requires more. Maintaining a cohesive order-to-cash architecture in this world has been driving all of us crazy. Zuora Central is the single order-to-cash platform that you need. Eric Speciel, VP Sales Strategy and Execution
Thanks again to our wonderful sponsors!
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